ROI Calculator | Elequate

Year Over Year

73 more transactions.

Year one is the proof of concept. Volume up, pipeline moving, team bought in. What the data shows us now is where the ceiling actually is — and based on what we're seeing, it's a lot higher than last year's results suggest.

+74%

Transaction lift

+$490K

Additional GCI

+$16.5M

Additional volume

+74%

Dormant pipeline lift

73 more transactions in year 1 vs the prior year.
$16.5M more in volume — deal count, not deal size inflation.
Commission rate held flat at 2.96% through growth.

Year Over Year — All Metrics

Metric	Pre-Coaching	1st Year	Change
Transactions (UC + Closed)	99	172	+74%
Dormant Pipeline Converted	23	40	+74%
Avg Deal Size	$254,641	$246,989	−3%
Volume	$25,464,124	$41,988,207	+65%
Avg Commission %	2.96%	2.96%	flat
GCI	$752,732	$1,242,644	+65%

ROI Calculation

Metric	Year 1 (Actual)	Year 2 (Est.)
Additional GCI (YOY)	$489,912	$818,700
After Zillow referral fee (34.56%)	$342,938	$573,100
After agent split (company dollar)	$171,469	$286,500
Elequate annual investment	$36,000	$36,000
Net company dollar gain	$124,299	$209,684

2.5 mo

Break-even

4.8x

Year 1 Actual

8.0x

Year 2 Est.

Return on Investment

4x ROI.

After the referral fee and agent splits, the incremental GCI from coaching returns $4 in company dollar for every $1 invested in Elequate.

$489,912 in additional gross commission this year.
After 34.56% Zillow referral fee: $342,938 net GCI lift.
After agent split: $171,469 company dollar.
$36,000 annual Elequate investment.

Year 2 Methodology

Projection is data-driven, not assumed. Jan–Feb 2026 closed transactions are up 75% vs the same months last year. The trailing 6-month growth rate (Sep–Feb) shows +18.8% sustained momentum. 36 pending transactions totaling $226,972 are already in-flight heading into Year 2. Blended signal: 21% projected growth. Investment remains flat at $36,000.

Year Two Focus

The gaps
we're closing.

The lift was real. These are the known breakdowns that kept it from being larger — and the ones we're building year two around.

Critical

Speed to Lead

10 of 27 agents average over an hour before their first call on a Zillow lead. Three average over 8 hours. The rest of the team is fast — medians under 10 minutes. But Zillow scores consistency at the team level. Slow responders don't just lose their own leads — they pull down future allocation for everyone.

10 of 27 agents slow · 3 averaging 8+ hrs · team score penalized collectively

Critical

2,706 Leads Going Cold

39% of all leads in the system — 2,706 people — are stuck at "Lead" or "Attempted Contact" with no meaningful conversation logged. At the current 3.4% close rate, converting just 10% of this group adds 92 transactions and $672K in GCI.

2,706 unreached · 39% of total database · $672K latent GCI

Watch

10 Days of Gain

The 2,706 unreached leads are the target pool for this protocol. A structured 10-touch sequence over 10 days for new un-reached leads would systematically work this pipeline before it goes cold — instead of letting leads age into the "Attempted Contact" graveyard.

2,706-lead addressable pool · protocol not yet applied at scale

Watch

1,367 Appointments Never Met

2,714 appointments set. Only 1,347 resulted in a met-with — a 50.4% no-show rate. Closing even half the gap (683 more met-withs) at the current 12.8% close-after-met rate equals 87 additional transactions — more than half of Year 1's total lift.

50.4% no-show rate · 1,367 appts lost · 87 tx opportunity

Critical

Multi-Address Initial Tours

The entire team logged 5 MAITs in Year 1. 39 of 43 agents recorded zero — 90.7% of the team never executed a documented multi-address first appointment. MAITs are the most conversion-correlated behavior in the program. This isn't a compliance gap. It's an execution gap.

5 MAITs all year · 39 of 43 agents at zero

Watch

CRM Health

1,576 of 1,836 active leads haven't been touched in 30+ days. 1,488 nurture leads are past the 90-day follow-up window. 170 leads are missing phone numbers — no way to call them even if an agent tried. The pipeline looks bigger than it is.

1,576 active leads cold · 1,488 nurture overdue · 170 unreachable